Google is going full-court press on universal app campaigns (UAC) through a partnership with Unity Technologies, a company that makes development tools for game creators. Starting Thursday, Unity’s ...

SAN FRANCISCO--(BUSINESS WIRE)--Mintegral, a leading programmatic ad platform, announced today that it joined Google AdMob as a bidding and waterfall SDK network with supported ad formats of ...

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Mobile developers are well aware that ads can be both a significant revenue driver and a potential risk to user experience.

The partnership expands Google's reach into mobile gaming at a time when Facebook is also ramping up in this area. More than 50% of all new mobile games are developed with Unity's platform, according ...

Google's mobile ad business and game maker Unity Technology on Thursday announced a strategic partnership to give advertisers access to a slew of mobile ad inventory in games. Developers will also ...