NGOs must leverage their strengths in order to keep up with advertising goals. Here’s what marketing teams for non-profit organizations need to know. The Fast Company Executive Board is a private, fee ...

Among the many lessons to be learned from the just-concluded presidential campaigns are some special one for marketers, including how "to put real-time data to use rapidly and aggressively," and " the ...

Bayer is working with custom algorithm firm Chalice AI and data partner Snowflake to create audiences for targeting ads. How brands and sports play together was a focus at Advertising Week, which ...

Just how in the world will local online video advertising become a $1.5 billion industry (according to The Kelsey Group's US Local Video Forecast - 2007 - 2012 Report) in just a few years after only ...