Behr’s white paint, Climate Change, seems to call up associations that buyers might not want on their walls. Photo-Illustration: Curbed; Photo Getty Images Behr’s white paint, Climate Change, seems to ...

(KRON) — If you find yourself browsing through the paint chips at Home Depot looking for an off-white paint chip, you’ll come across sensible names like “Polar Bear,” “Whisper White,” “Frost,” and ...

Behr has named its Exterior Stain Color of the Year, and it can work with many aesthetics. It comes in both solid-color and ...

The Company's First-To-Market Innovation Combines High Performance and Durability with Environmental Benefits SANTA ANA, Calif., Nov. 3, 2025 /PRNewswire/ -- Today, Behr Paint Company announced the ...

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Even after more than 75 years in business, Behr Paint Company continues to innovate – from an AI-powered color selection tool that addresses the number one reason consumers abandon painting projects, ...

As more millennials buy homes, Behr Paint needed a way to communicate the value inherent in its product. The approach the brand settled on included a competition series on TikTok that launched last ...