There are lots of interesting blockchain developments in digital marketing, but no one's made a big breakthrough – at least, not yet.

A year-long pilot that uses blockchain to improve online advertising efficiency has yielded promising initial results, according to IBM CMO Michelle Peluso. The project has already reduced pennies on ...

LG is building a blockchain focused on buying and selling ads, joining a wave of companies launching their own blockchains in recent years. South Korean tech giant LG Electronics is working with the ...

TD Ameritrade became the first company to embed an advertisement in the blockchain with assistance from its agency of record, Havas New York. The campaign, titled Greetings from the Blockchain, aims ...

Omnicom Media Group (OMG) is partnering with the MAD Network, a blockchain and cryptography solutions company, on a blockchain proof-of-concept project. CryptoRTB claims to be first in the market to ...

Telegram has recently introduced an ad revenue-sharing initiative through the TON blockchain. In a key development that may transform the current ecosystem of online advertising, Telegram recently ...

Circle launches native USDC and CCTP on OKX’s X Layer, expanding cross-chain payments, DeFi and institutional settlement ...

Angelic just had the exclusive reveal of its open Alpha featured alongside an array of big-budget titles. The dark sci-fi game dazzles graphically, has already exceeded its developer’s user-base ...

BNY adds blockchain transfer agency records for tokenized funds while keeping legacy systems and expanding BTC, ETH and USDC ...