The digital revolution has thrown business into an information age gold rush, characterized by a relentless pursuit of informed, data-driven strategies that maximize ROI. Intent data is at the ...

Intent data is becoming an increasingly important tool among B2B organizations and retail marketers. In fact, 62% of companies now use one or more intent data solutions. Yet, as a new product category ...

Using intent data to gain a better understanding of your audience is fast becoming the future of B2B marketing. One of the main barriers when it comes to utilising intent data is that it’s hard to ...