Attention is not always a good thing. (Just ask Barbra Streisand.) But attention that is not “good” isn’t automatically “bad,” either, according to Matthew Cottle, ad effectiveness leader at NIQ. This ...

Index Exchange execs believe the company's integration with xpln.ai, which helps advertisers measure ads using attention-based metrics and AI, has turned attention data into a real-time filtering tool ...

If you don’t know your “gaze path” from your saliency rating, it might be time to sharpen up on attention metrics, especially if you have a movie or series to promote. AI-driven eye-tracking tech is ...

BOSTON--(BUSINESS WIRE)--Affectiva, a pioneer in Emotion AI, proudly announces its latest innovation, a calibration-free eye tracking feature. This groundbreaking advancement eliminates the need for ...

Google could be planning to re-enter the competition with its Android XR platform and a partnership with Samsung on a new ...