Most pharmaceutical brands recognize the value of reaching healthcare providers (HCPs) with personalized messaging. Progressing a target HCP from awareness to conversion and patient advocacy requires ...
It is time to expand our approach to assessing healthcare professional (HCP) affinity. The Merriam-Webster dictionary notes affinity as both a noun and an adjective. As a noun, affinity means a ...
Disconnected systems. Siloed data. Sales, marketing, and medical teams working in parallel instead of together. Sound familiar? These aren’t just IT challenges - they’re business blockers. In today’s ...
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