For most B2B companies, it’s important to focus on both inbound marketing and outbound marketing. These distinctive approaches are complementary in many ways, so if you use both efficiently, you can ...

It is seemingly insufficient to have the clue entirely in the name. In B2B marketing we apparently like our marketing to be more complicated. Inbound marketing and outbound marketing for example. One ...

I am often involved in discussions about where the focus should be – inbound marketing or outbound marketing, and how it affects lead flow and business generation. So I thought I’d share a few ...

Imagine you're trying to guide people into a showroom with a display of your products. You can do it from the inside-standing at the door with a flashy sign and ...

Learn what outbound cash flow is, how it impacts businesses, and why managing it effectively can lead to better financial outcomes. Discover key insights today.

In business, everything starts and ends with a payment. Companies receive payments from customers and make payments to their suppliers every day and the finance department is responsible for ensuring ...