There is significant anticipation for Rivian’s latest launch, and the brand is keen to further promote it by leveraging an iconic pop culture theme. Marketing is crucial for product differentiation, ...
RJ Scaringe, Founder and CEO, Rivian, speaks onstage during Rivian's Autonomy & AI Day (Photo by Kimberly White/Getty Images for Rivian) On a cool December morning in Palo Alto, California, hundreds ...