B2B lead generation marketers: Have you tried Google Discovery ads yet? According to Google, Discovery ads: “…help you reach up to 2.9 billion people as they browse feeds on YouTube, check the Gmail ...

Automation isn’t just for ecommerce. Learn how to drive more leads, cut costs, improve quality, and save time with AI-powered ...

B2B marketers are flocking to programmatic lead generation because the approach shows results: Unlike traditional lead generation motions, a programmatic cost-per-lead (CPL) model allows businesses to ...

According to the Content Marketing Institute, improving the quality and conversion of audiences is the top priority for B2B businesses in 2020. There are lots of steps to achieving this goal, and I ...

In the shift from lead-generation to revenue-generation models, leads are not the problem. It's what you get long-term vs. short-term. B2B buying today is led by complex committees seeking more ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Generating high-quality leads isn’t easy, but it’s one ...

Considering that the economic climate looks set for an even more challenging period ahead, you may want to start reviewing your current marketing stack to ensure your budget is spent as effectively as ...

Valuable content is key to B2B lead generation. This article explores how to build trust and attract subscribers who convert into leads. This is an excerpt from the B2B Lead Generation ebook, which ...

Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and mid-sized B2B tech firms. Getting leads should be easy for B2B companies, right? Turn on ...

In the B2B marketplace far too many companies look and sound the same. For the customer there is little to choose between them – except perhaps price. The reality is, unless you have a distinctive ...