Chupa Chups leans into its notoriously stubborn packaging with a new marketing campaign The candy brand partnered with agency BBH London to create an indestructible lollipop While the bulletproof ...
Chupa Chups has been listening to its consumers. It knows its wrappers are hard to open, and now it’s made ones that are impossible to rip into. The lollipop brand has just made its wrappers a whole ...
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