‘I’m lovin’ it’ might just be the best marketing campaign of all time. Here’s what to learn from it. Of all the many successful marketing campaigns McDonald’s has ever run, it’s hard to imagine ...

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The release of "A Minecraft Movie" meal at McDonald's helped turned its fortunes around. - Jakub Porzycki/NurPhoto/Shutterstock McDonald’s sales have finally turned ...

CHICAGO (AP) — McDonald's Corp. unveiled a new advertising theme Wednesday designed to attract younger and hipper consumers: "I'm lovin' it." The slogan will replace "We love to see you smile" this ...

McDonald’s Corporation MCD is leaning into a bold and emotionally resonant marketing strategy to counteract declining traffic and macroeconomic pressure across key consumer segments. In the first ...

McDonald’s is facing a lawsuit over its iconic McRib sandwich for allegedly misleading marketing. The fast-food giant has, however, denied the claims, sparking a debate over food labeling and ...

Nobody does nostalgia like McDonald’s. It’s one thing to work some classic retro themes into your marketing, or to tell customers that you’ll help recall the best parts of their childhoods. It’s ...

McDonald’s spent some of 2024 and all of 2025 trying to find the right value equation to win back lower-income consumers who represent a bulk of the chain’s business. It almost seemed like the company ...

New York (CNN) — McDonald’s sales have finally turned a corner, thanks in part to “A Minecraft Movie” meal deal that marked the chain’s largest marketing campaign ever. Sales at McDonald’s US ...