“We’ve entered a new era of advertising, where mobile is a critical component to successful campaigns,” Sean Galligan, vice president and industry lead for entertainment at Yahoo, told Marketing Dive.
Average spending in mobile games rose to $1.52 per install in 2024, up 11% year-over-year. Appfigures Intelligence’s latest report Mobile Games in 2025: Growth Trends Shaping the $66bn Market ...
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