Apple has a packed product lineup in the works for 2026, as rumors indicate more than 20 new products will launch. Here’s ...

Launching a new device, like a much-anticipated smartphone, is a massive undertaking. While many consumers see stylish marketing and ad campaigns in the months and weeks leading up to the launch date, ...

The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models. "All signs point to an imminent launch of ...

Launching a product is never just about the product. As I write this, my two-and-a-half-year-old company, Hugimals World, is preparing to roll out Hugarounds—a new line of warmable weighted plushies ...

The iPhone 17 series appears to be quite a success for Apple. The iPhone 17 Pro Max sold out within minutes on Friday, while the iPhone 17 Pro and standard iPhone 17 sold out over the weekend. Even ...

The iPhone 16e is Apple's first product launch this year, and there is a lot more coming. Apple is expected to release a new M4 MacBook Air, and refresh the iPad and iPad Air soon. A new smart home ...

Even the most well-funded, insight-driven product launches can hit a wall once shoppers reach the shelf. A lack of coordination in marketing and visibility, such as launching marketing before the ...

We’ve seen lots of rumors about new Apple products coming soon. But today CEO Tim Cook confirmed via a post on X that something indeed is about to debut. There’s a special Apple product launch coming ...

The real “commercial launch” happens years before launch preparation officially begins. Once Phase III begins, your evidence ...

If you’re on the cusp of buying a new iPhone, you might want to hold off until this Wednesday, February 19. That’s the day Apple CEO Tim Cook says the company will be launching “the newest member of ...

A leading global consulting firm on how to achieve new product launch success rates far above industry averages. New product launches are risky. But disciplined innovation practices lead to success ...