Even the most iconic products sometimes need a refresh to stay relevant and eye-catching on store shelves. Redesigning packaging to give a well-established product a fresh face is no small feat—it ...

Richard Mayer, CEO of Vana Specialty Packaging, described the integration of design services. “The addition of packaging graphic design to production management enables the alignment of visual ...

Three independent design processes – chip, package, and PCB – are typically required for the latest electronic products which utilize increasingly complex systems on chip (SoCs) and multiple chips in ...

Research shows bold packaging colors make products seem more potent. This can boost purchase intent but reduce how much ...

Even diamond necklaces would look awkward if they were sold in plastic bags. Packaging is a key component of building your brand. Whether you are selling online, through other merchants, or in your ...

Amid the churn of the pandemic and change on multiple fronts, consumer goods manufacturers now face historic pressures to contain costs, navigate ongoing uncertainty in both supply and demand, and ...