"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." S ephora is a happy place for beauty lovers. From testing viral skincare to swatching foundation for ...

Sephora transforms its Beauty Insider program from transactional perks to emotional connection for its 46 million members. Using gamification is a key initiative.

Keeping up with all the new makeup brands and launches at Sephora can be overwhelming, and that's coming from someone who literally reviews beauty products for a living. Every time I walk into the ...

Popular make-up brands such as Fenty Beauty, Rare Beauty and Bobbi Brown will go on sale this week for Sephora Savings Event of 2025. The multinational beauty products retailer carries over 300 ...

The big Sephora Savings Event kicks off today with major discounts on all the popular products. Beginning today and going until April 14, the annual sale is one of the only times you can get ...

Sephora just treated loyalists to deals on its entire catalog of makeup, skin care, fragrance and hair care tools during the annual Beauty Insider Event. The member-exclusive event marks a great time ...

We found an assortment of designer fragrances, sheet masks, and juicy lip balms hiding in Sephora and Ulta’s new arrivals ...