Would you consider the visual aspects of advertising as a form of media based art? Arguably, advertising is a form of artistic expression incorporating the seven visual elements of art. Although the ...

If you need proof that customers have strong feelings about the simplest visual branding symbols, let Exhibit A be a solid blue box behind three white letters. When retail apparel giant Gap decided to ...

Successful branding requires more than a catchy slogan and a recognizable logo. Leading brands are appealing to their audiences’ emotions to form deeper, longer-lasting bonds through design and other ...