In many law firms, managers have not accurately calculated the return on investment (ROI) for internet marketing dollars. In some firms, no one even has a clear picture of how much they’ve spent on ...

You already know that content marketing is one of the most valuable marketing strategies you can use for your brand. It doesn’t cost much time or money in the startup phase, and it has the potential ...

This six-step guide will help you set up a spreadsheet where you can calculate your ROI for SEO based on keyword volume data. Calculating ROI for SEO is one of the biggest struggles most SEO ...

Investing in real estate, and more specifically in rental properties, can be one of the most lucrative and safe investments people can make. With long-term appreciation, a monthly cash-flow and tax ...

Promotions are a necessary expense of running your business and increasing brand awareness and sales. Small businesses should calculate the return on investment, or ROI, of sales promotions in order ...

ROI measures return on cost or equity in real estate, aiding investment comparisons. Using leverage in real estate can greatly increase ROI by considering invested equity. As property risk and efforts ...

How much do you invest in SEO each month, and how do you estimate the worth of your investment? If you want your website to rank high in Google searches and attract visitors and potential business, ...

Intellectual property (IP) is a vital asset for technology companies. IP is often a critical factor in the valuation of a company and must be protected from accidental damage, leakage, and other ...

Link building is often 40% of an SEO budget – sometimes more in competitive industries. But here’s the problem: most companies aren’t calculating ROI before building links. That’s a fast way to burn ...

Google Trends data demonstrates that web searches on the question “How much does a robot cost?” have doubled since 2009. From heavy-duty six-axis arms to SME-friendly collaborative models, robot ...