GRAND FORKS -- In his quest for the perfect ice fishing rod, Brandon Greene says he never could find one he liked and that fit just right. So, he built one that did. And hooked a booming side venture ...

Finding your passion in life is everyone’s goal and if you’re lucky enough, you can sometimes figure it out at a young age. For Christian Bueter, he discovered that building and wrapping fishing rods ...

It was familiar fishing advice in an unusual setting. Because I wasn’t standing on a boat, but in the shop of Snake River Custom Rods owners Ricky and Goldie Prieto. And the line I was keeping tight ...

It’s hard to comprehend how Becky Loyd of Iowa City can create the elaborate, artistic, and superbly functional fishing rods she does unless you see her in action. Or, unless you are an angler of ...

CASHTON — Dale Radcliffe of rural Cashton and his nephew, Eric Horstman of Winona, Minn., figured they could build a better fishing rod. So they started Radcliffe Custom Rods in 2018, and have been ...