The new PepsiCo brand identity, which includes a fresh wordmark, logo, and tagline, is the company’s first rebrand since 2001. The company has had three different corporate identities since its ...
PepsiCo, the food and bev giant behind childhood favorites like 7UP, Mountain Dew, Lay’s, and Doritos, just got new branding, and it looks nothing like its namesake product. The new PepsiCo brand ...