New UK restrictions on the advertising of unhealthy food could ultimately affect as little as 1 per cent of total industry ad spend once brands adapt their marketing strategies, according to new ...

Food brands increased their outdoor advertising spend by 28% between 2021 and 2024, according to new data. Out-of-home advertising does not fall under the scope of new legislation, coming into effect ...

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We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. As of 1 October 2025, England’s “out-of-home” food and drink sector can no ...

A new wave of regulation is being introduced this week that restricts how retailers – both digital and physical – are allowed to promote food and drink products high in fat, salt or sugar (HFSS). From ...

Complaints against a Domino’s Pizza ad have been upheld by the Advertising Standards Authority (ASA), after the watchdog found content promoting an HFSS product was likely to appeal to children. The ...

A damning report has revealed how government ministers botched the introduction of the HFSS promotions ban – and then allowed its impact to be damaged further by almost non-existent enforcement. And ...

A landmark AHA science advisory reveals how ultra-processed foods harm heart health, urges targeting HFSS products first, and calls for bold policy reforms to reshape America’s diet. Ultraprocessed ...

Despite covering some ultra-processed foods, the UK’s HFSS rules leave millions of daily calories unregulated, researchers say it’s time to rethink policy and tackle additives head-on. Study: Overlap ...

Fox’s Burton’s Companies (FBC) has unveiled Maryland Delightfully Good, the first of the Maryland family to be non-HFSS (non-high in fat, salt or sugar). Marking a major milestone in the brand’s ...

Food and drink makers have long been preparing for the UK’s incoming promotions ban on products high in fat, sugar or salt (HFSS). And now, it’s being ditched. Greenlight for junk food buy-one-get-one ...

The Scottish government has made changes to its plans to regulate the promotion of food and drink products high in fat, salt, and sugar (HFSS). Initially, ministers at Holyrood had proposed a full ban ...