Alissa Violet, a popular YouTuber known for her makeup tutorials and candid lifestyle content, has been arrested after an ...

Once dismissed as a playground for skits, pranks, and makeup tutorials, YouTube has quietly evolved into Nollywood’s new goldmine—and some of its biggest stars are striking digital oil. What started ...

Lindsey Rowley sits down to do her makeup for the day in the bedroom of her home near Canandaigua in mid-June. It's three days before she marries her long-time partner and she's going for a vibrant ...

Beauty is currency and can enhance one’s social capital — and the way we consume digital beauty content constantly evolves and changes. It seems like TikTok is largely the platform of choice for ...

This is Halloween, this is Halloween! And sure, the date of the spooky holiday never changes, so there's really no excuse to not be ready, but that's usually how it goes. In fact, I never know what ...

The cosmetics mogul showed off her pink and yellow blush, sloppily-applied blue lipstick, sparkly pink eyeshadow and winged liner on Instagram Style + Beauty Assistant, PEOPLE The Jenner sisters ...

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Here are three ways your makeup can look fun — even in a mask. By Danya Issawi In a year that has involved much isolation and solitary quality time, makeup can still be an escape from 2020. Makeup ...

Pistons & Pixiedust isn't just the name of Faye's YouTube Channel—it's also the name of her ASE-certified general repair shop outside of San Antonio, Texas, that specializes in Toyotas. With no ...

Brick-and-mortar stores have had to come up with creative ways to reach customers during the coronavirus pandemic. For beauty retailers, that means connecting with their customers virtually. Duvall ...