Swoosh Secrets: The Story Behind Nike's Legendary Logo
1:10
YouTubeBrand Blitz
Swoosh Secrets: The Story Behind Nike's Legendary Logo
Discover the captivating story behind Nike's iconic Swoosh logo! In this video, we explore how graphic design student Carolyn Davidson created the logo in 1971 for just $35, inspired by the wings of the Greek goddess Nike. From Phil Knight's initial lukewarm reaction to its evolution into a global symbol of victory, learn how the Swoosh became ...
20 views1 year ago
Shorts
beyondstartup.s on Instagram: "The Nike "Swoosh" logo, one of the most recognizable logos in the world, was created by Carolyn Davidson, a graphic design student, in 1971. She was paid just $35 for her work at the time. Despite its humble beginnings, the Swoosh has come to symbolize Nike's commitment to athletic excellence and innovation. Initially, Davidson's payment was modest, reflecting her student status and the early days of the company. However, Nike later recognized the value of her cont
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